7 Actual Reasons Your Company Isn’t On Google and How to Change It Quickly!

Come on.

You’ve got a website. You’re on social media. Maybe you even pay for ads every now and then. But when you type in your company name—or your product—into Google, nothing. Crickets. You can’t find it.

Annoying, isn’t it?

If you are in search of answers and thinking of opting for help from the top digital marketing services in Nagpur, then you’re not alone. Numerous businesses are in this same situation. It’s not just about having a website anymore. It’s about how your website communicates to Google—and how Google responds. 

Then why is your business not ranking? What are you doing wrong? And more importantly, how do you fix it?

Let’s dive in.

1. You’re Not Targeting the Right Keywords

This is perhaps the most common mistake.

You may be targeting broad or generic keywords that are very competitive, like “shoes” or “consultant.” But the catch is—unless you are a huge brand, you won’t rank for those.
You need to make them specific.

Try this:

• Use long-tail keywords like “handmade leather shoes in Nagpur”
• Insert location-based keywords (like “best digital marketing services in Nagpur” if that is what you offer)
• Think about what your customer would ever type

Correct it:

Use Google Keyword Planner or Ubersuggest. See what people are looking for. Then organically put those keywords in your content—headings, titles, meta descriptions, and URLs.

2. Your Site Is Slow

If your site loads over 3 seconds, chances are visitors are leaving—and Google hates it.
Your ranking drops because it seems nobody cares to stay around.

Why it occurs:

• Big image files
• Too many plugins
• Weak hosting
• Clunky themes

Solve it:

• Reduce your images (use software such as TinyPNG)
• Remove unnecessary plugins
• Choose a faster hosting package
• Test for speed with Google PageSpeed Insights

3. You Have Thin or Weak Content

Your content isn’t there to take up space. It’s there to assist, answer questions, and add value.

If your website consists of brief, ambiguous pages without any real information, Google doesn’t care. And neither do users.

How to determine if your content is weak:

• It’s less than 300 words
• It’s repeating the same thing
• It doesn’t provide actual answers

Fix it:

• Add problem-solving blog posts
• Write useful guides, FAQs, and service pages
• Add internal links to keep individuals searching your site

And yes—this is where a team providing the best digital marketing services in Nagpur can actually make a difference. Content strategy is their domain.

4. You’re Ignoring Mobile Optimization

More than half of all searches are conducted on a mobile.

If your site isn’t showing properly on a phone, you’re toast. Google sees it, penalizes it, and dips your ranking.

Test it now:

• Load your site on your phone
• Is it readable without having to zoom in?
• Do the buttons work?
• Is the layout clean and simple?

Repair:

• Use responsive web design
• Don’t use full-screen pop-ups
• Test using Google’s Mobile-Friendly Test tool

5. You’re Not Getting Backlinks

This one is a doozy.

Google sees backlinks (links on other sites to your site) as a trust indicator. The more you get from reputable, relevant sites, the more credible your site is.

Imagine it like street cred online.
But not every backlink is beneficial.

Spamming directories or link buying won’t work. That actually hurts you.

Fix it:

• Guest blog on related blogs
• List your business in local directories
• Share your blog posts on social media
• Get listed in local media or business websites

One of the simplest things? Seek expert assistance from the finest digital marketing firms in Nagpur who already have networks and plans for ethical link-building.

6. You Don’t Have a Google Business Profile

If you’re a local business, this one’s a must.

When people search for “salon near me” or “best digital marketing services in Nagpur,” Google will likely show local map listings first. If you’re not included in that list, you’re missing out—completely.

Fix it:

• Create your Google Business Profile
• Add images, business hours, services, and keywords
• Ask happy customers to review you
• Keep your info up-to-date regularly

It’s free. It’s fast. And it can set you at the top of local results.

7. You’re Not Building E-E-A-T

E-E-A-T stands for:

• Experience
• Expertise
• Authoritativeness
• Trustworthiness

It’s what Google uses to decide if your content is worth showing up for. If your site doesn’t give away who you are, why you’re credible, or how you’re a specialist, Google will overlook you.

Fix it:

• Show your face. Add an About page with name and photo
• Individually and clearly state your experience (e.g., “10+ years of web development”)
• Add author bylines to blog posts
• Use testimonials and reviews
• Link to other reputable sources
• Keep your content up to date on a regular basis

This is no longer SEO—it’s trust. With Google and your people.

Bonus: Are You Monitoring Anything?

If you’re not already using Google Analytics or Google Search Console, you’re basically driving blind.

You need data to:

• Know where traffic is coming from
• Find out what keywords are driving people through the door
• Catch tech errors that affect ranking

Have it sorted:

• Install Google Search Console
• Send your website to Google Analytics
• Review reports on a weekly basis
• Use the data to improve your content and SEO strategy

You’re not currently ranking on Google. That’s okay.

What matters is that you can make it better. And most of it is things you can start doing today—keyword optimizing, getting your site to load faster, writing better content, and informing Google that you’re worth trusting.

If all this is overwhelming, you don’t need to do it by yourself. That is where the top digital marketing agencies in Nagpur step in. They will scan your site, fix the technical problems, write better content, and put your business on the map—literally as well as virtually.

Stop reloading Google and waiting for some magic to occur. Start making changes that matter.
Your future customers? They are out there searching. It is time they found you.