Backlinks are still one of the most influential ranking factors in SEO. They are endorsements and votes that tell Google that your site is okay and, even better, useful. Of course, simply getting them alone is not enough—how you care for them distinguishes the top-ranking sites from those behind. And this is where we need a backlink manager.
You can use a backlink controller to ensure that your link profile is intact. We should know how much our site’s backlinks are worth, as if used incorrectly, they could destroy the domain authority. Whether you’re a business owner, digital marketer, or SEO guru training your team, knowing how to use a backlink manager can help skyrocket your website’s growth and quickly and easily get your domain authority past the f—- over!
This guide will take you through the tools, steps, and methods needed to ensure your backlinks are properly optimized so they can reach their full potential. This time, you can scale those pesky search rankings with absolute certainty.
Backlink Manager: A backlink manager is a resource created to assist web admins in managing their profile of backlinks. It simplifies the difficult task of handling hundreds or even thousands of inbound links to your site.
Ahrefs, SEMrush, Moz, and Monitor Backlinks are some of the most popular backlink manager tools in the SEO sector.
Search engines see such links as a sign of an outside rating. A good, clean backlink profile shows you’re an authority in your niche and raises your website’s Domain Authority. On the other hand, spammy or poor-quality links can result in ranking decline and manual penalties. By using a backlink manager, you are in control of your link ecosystem.
What is Domain Authority (DA)? Domain Authority (also known as DA) is a score and scale developed by Moz to predict how likely a website is to rank on search engines. It’s a scaled rating system between 1 and 100 (the higher your DA, the more opportunities you have to rank for competitive keywords).
But, as indicated, Google doesn’t use DA in its direct ranking algorithm—although there is a strong correlation between it and organic visibility. Higher DA websites earn more backlinks, get quicker indexing, and rank for a higher number of keywords.
And as per Moz, sites investing in their backlink profile get to enjoy a solid 3x organic growth rate over the guys who don’t purposefully build their links.
The first plan is to know where you are. Run a comprehensive audit of your backlinks using a backlink manager tool such as SE Ranking or Ahrefs.
Look for:
Pro Tip:
Find out which backlinks bring the most traffic/sales and have higher authority (DA 50+). You want to earn those links.
Not all backlinks are beneficial. Spammy or irrelevant site links can, in fact, decrease your DA and may risk getting Google penalties.
In your backlink manager, search the following:
Disavow toxic backlinks with Google’s Disavow Tool or have the webmaster remove bad inbound links.
Example:
A digital agency found that 15% of their backlinks were from spammy directories. Once they deleted these posts, their organic traffic grew by 25% in two months.
One of the best ways to grow your DA is to learn from your competitors. Most backlink managers have the “Link Intersect” or “Competitor Backlinks” feature. It shows you domains that link to your competitors but not to you. The steps are:
Steps:
Example:
Your competitors’ blog has a link from “TechRadar.” You can pitch a similar topic and earn a link from the same domain.
If you aim to get backlinks from high-authority websites, you can boost your DA. Here’s how:
Pro Tip:
Backlinko says sites with awesome link profiles tend to generate higher ranking growth than those without them—97% higher, in fact!—because whitelisted and logic-based sites are more difficult to rank.
Keep an eye on your backlink profile to ensure that DA growth remains a sustained curve.
Establish with the help of your backlink manager:
Regular backlink maintenance prevents useless spammy links from accumulating and takes care of your SEO, staying neat and sustainable.
“A good backlink profile is kind of like a well-balanced diet—it should be diverse, organic, and consistent.” – Brian Dean (Backlinko)
A digital agency in Liverpool tried a backlink management method using SEMrush and Ahrefs.
Results:
This case study demonstrates that if you have the correct backlink management plan, you really can make measurable impacts on search engine optimization in a relatively short period.
By side-stepping these errors, you could find that your backlink strategy is a bit more stable and productive.
Here are some great tools for backlink management and increasing domain authority:
| Tool | Key Features | Ideal For |
| Ahrefs | Comprehensive backlink analysis, competitor insights, and link alerts | SEO professionals & agencies |
| SEMrush | Backlink audit, toxic link detection, outreach integration | Businesses & marketers |
| Moz Pro | Domain authority tracking, link explorer, and disavow tool | Beginners & intermediate users |
| Monitor Backlinks | Real-time alerts, backlink reports, easy UI | Freelancers & small businesses |
| Linkody | Automated backlink tracking, disavow management | Cost-effective option for startups |
Each of these tools offers free trials, so you can experiment and find which suits your workflow best.
Making that high DA happen in a snap isn’t about taking shortcuts—it’s about playing the game. A backlink manager gives you the control and overview to clean up, power up, and scale your link profile. With the help of an audit of your backlinks, you can locate any bad ones and disavow them, as well as build new quality links that assist in ranking over time.
And remember: authority is not purchased; authority is earned. Jump on the backlink manager bandwagon now and get ready to see your rankings soar, your traffic grow, and your brand’s reputation go through the roof.
Guest Post Innovators, a leading digital marketing agency, delivers comprehensive digital marketing services